Sun-Times advertising executive: Ok guys, how can we lure people into our fan shop to buy Chicago sports merchandise?While this conversation may be made up, I'm not sure exactly how else this could have been displayed on the Sun-Times website:
Other advertising exec: We should probably prominently display some merchandise of popular players in Chicago right now, like Derrick Rose or Kyle Orton jerseys.
Sun-Times advertising executive: That sounds like a great idea. Ok get those nerds in IT to put the ad banner up above certain stories in the sports section of the websi---
Random Shitty Consultant: Wait wait! That will never work. Here's what you need to do. No one is going to want to buy current, relevant merchandise, you need to go old school!
Sun-Times advertising executive: What do you have in mind?
Random Shitty Consultant: Ben Wallace jerseys. Think about it, people have always loved Big Ben in Chicago, why not lure them in with the promise of 4 points and 8 rebounds a game and we will only charge them $15 million a year?
Sun-Times advertising executive: Brilliant!
I wonder if they're selling David Wells or Ron Mercer jerseys. I bet those things just fly off the shelves.